The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt
Client: mymuesli
Category: Consumer - Package Design / Single or Series
Points: 25.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado
Category: Craft - Animation / Animation
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 20.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group
Category: Craft - Cinematography / Cinematography
Points: 15.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Just
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Cross-Channel / User Experience
Points: 15.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia
Category: Consumer - Use of Technology / Augmented Reality
Points: 15.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group
Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Craft - Website Design / Website Design
Points: 10.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado
Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group
Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: CSR - Applications & Sites / Applications & Sites
Points: 5.0
The Safety Touch
Agency: Leo Burnett Colombia / Bogotá
Client: Liga Contra el Cáncer Bogotá
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: Craft - App Design / App Design
Points: 5.0
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant
Category: Craft - App Design / App Design
Points: 5.0
Making Music
Agency: Leo Burnett / Beirut + Leo Comm / Beirut
Client: Virgin Radio
Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Points: 5.0
Refuel - To Istanbul
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires
Category: Craft - Cinematography / Cinematography
Points: 5.0
Refuel - To Barcelona
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
Refuel - To New York
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Publications / Publications
Points: 5.0
Fuel the Fire
Agency: Leo Burnett / Sydney + Brightworks / Sydney
Client: GIO Insurance
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble
Category: Consumer - Brands, Products & Services / Community Building
Points: 5.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Innovation - Mobile / Mobile
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: CSR - Mobile / Mobile
Points: 5.0
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
#remembershafilea
Agency: Leo Burnett / London
Client: Karma Nirvana
Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Points: 5.0
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin
Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Slurpee Sound Cups
Agency: Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney
Client: 7-Eleven
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Craft - Printing / Production / Printing / Production
Points: 5.0
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom (Good Blood Club)
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Wild Horse Chase
Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington
Client: Honda CR-V
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
People
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Publications / Publications
Points: 5.0
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT
Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Green Pencil
Points:
20.0
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Liga Contra el Cáncer Bogotá
Title:
The Safety Touch
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung Levant
Title:
I write in Arabic
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Virgin Radio
Title:
Making Music
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Refuel - To Istanbul
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Jeep
Title:
Refuel - To Barcelona
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Refuel - To New York
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
GIO Insurance
Title:
Fuel the Fire
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Always/Procter & Gamble
Title:
Saudi Women's Online March
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
7-Eleven
Title:
Slurpee Sound Cups
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Honda CR-V
Title:
Wild Horse Chase
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
